28 06, 2018

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)

2018-10-03T14:37:08+00:00

I came across this great article from Entrepreneur Magazine and thought it worthy of sharing. (especially as I've been prattling on about language recently). Enjoy. Let's all not talk about 'data dumps' anymore, okay? Angel funding, crowdsourcing, early adopters, freemium, influencers, thought leadership, going viral: Not that long ago, most [...]

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)2018-10-03T14:37:08+00:00
24 06, 2018

In praise of colourful language.

2018-10-03T14:35:00+00:00

Descriptive words build value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written description costs no more than a badly done one and can [...]

In praise of colourful language.2018-10-03T14:35:00+00:00