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So far brentflink@gmail.com has created 19 blog entries.
18 07, 2018

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)

2018-07-18T10:40:24+00:00

I've long held the belief that people "wrap themselves" in brands as a shortcut to showing the world who they believe themselves to be.This article by Zander Nethercutt on Medium seems to corroborate that idea. Enjoy.People Don’t Buy Products, They Buy Better Versions of Themselves.What Apple, Samsung, and Starbucks [...]

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)2018-07-18T10:40:24+00:00
16 07, 2018

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)

2018-07-16T09:12:46+00:00

An article on Branding from Inc. Magazine I thought you may find helpful. Though I'm sure there are more than just 3 rules. :) If you're going to create a brand that draws people in, you have to focus on three things. You probably have go-to brands for every [...]

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)2018-07-16T09:12:46+00:00
28 06, 2018

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)

2018-06-28T09:30:49+00:00

I came across this great article from Entrepreneur Magazine and thought it worthy of sharing. (especially as I've been prattling on about language recently). Enjoy. Let's all not talk about 'data dumps' anymore, okay? Angel funding, crowdsourcing, early adopters, freemium, influencers, thought leadership, going viral: Not that long ago, most [...]

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)2018-06-28T09:30:49+00:00
24 06, 2018

In praise of colourful language.

2018-06-24T12:46:05+00:00

Descriptive words build value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written description costs no more than a badly done one and can [...]

In praise of colourful language.2018-06-24T12:46:05+00:00
8 03, 2018

A “Beer for Girls” Fizzles Out

2018-03-08T16:28:30+00:00

Interesting story for International #WomensDay. They may have meant well but really failed in the execution. What do YOU think? Valiant effort or EPIC FAIL? [From DesignTaxi.com] Tongue-In-Cheek ‘Beer For Girls’ Campaign For Gender Inequality Backfires as BrewDog, a craft brew company, has come under fire for its latest marketing stunt. The company launched ‘Beer [...]

A “Beer for Girls” Fizzles Out2018-03-08T16:28:30+00:00
3 11, 2017

My summer project with Nickelodeon!

2017-11-14T17:19:08+00:00

It was the summer of 2016. Things were slow. Like really slow. Whistling-cowboys-and-rolling-tumbleweeds-kind-of-slow. I made client calls and everything was stalled. I did prospecting calls and nobody was ready to proceed with design work. Then I popped over to Craigslist and started to answer ads for freelance design help. Next [...]

My summer project with Nickelodeon!2017-11-14T17:19:08+00:00
17 06, 2017

An Exciting New Snack Brand and a Great New Client!

2017-08-31T19:16:45+00:00

Inno Specialty Foods was started by a local family bakery in Coquitlam just a few years back. Recently, Costco agreed to give their "Coconut Love", coconut snack some shelf space and sales were impressive! Coconut Love was outselling a number of more familiar snacks —including some decadent chocolate treats. Excited, [...]

An Exciting New Snack Brand and a Great New Client!2017-08-31T19:16:45+00:00
24 07, 2016

Conversations build relationships.
Monologs? Not so much.

2017-11-14T17:34:59+00:00

My brother and I were having a conversation the other day about parenting. We talked about our kids and how we valued their trust and openness. It’s a new generation. Our kids think differently, and make their own choices. It’s hard at times, but we are closer because we have conversations that mutual [...]

Conversations build relationships.
Monologs? Not so much.
2017-11-14T17:34:59+00:00
15 07, 2016

5 Ways to Better Understand Your Customers

2017-11-14T17:27:06+00:00

How well do you know the people you’re trying to reach? When you engage the services of a designer or marketing firm, it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not relevant to the [...]

5 Ways to Better Understand Your Customers2017-11-14T17:27:06+00:00
30 06, 2016

Free money!

2017-11-14T17:27:42+00:00

Did you know that your BC Government wants you to succeed? Helping business helps people get jobs. (and I’m sure they appreciate the extra tax revenue successful businesses provide) The IAFBC (Investment Agriculture Foundation of British Columbia) has funds available to help your small food business grow through a variety of programs [...]

Free money!2017-11-14T17:27:42+00:00
29 06, 2016

How do you draw a bike?

2017-11-14T17:28:58+00:00

We think we know what a bike looks like but surprisingly few people could actually draw one from memory. This is harder than you may think. Gianluca Gimini’s “Velocipedi” Project illustrates this in a fun and artful way with bizarre computer generated, photo-realistic images he created from the sketches of [...]

How do you draw a bike?2017-11-14T17:28:58+00:00
24 06, 2016

The case for rebranding

2017-11-14T17:29:30+00:00

I was at a discussion panel on Branding last night (yeah. I have an exciting social life). Four seasoned experts were in attendance, sharing their views on branding, process and messaging. — the Creative Director from a well-respected packaging firm, the Creative Director of a web marketing company, the owner [...]

The case for rebranding2017-11-14T17:29:30+00:00
15 06, 2016

Are you talking to me?

2017-11-14T17:33:46+00:00

Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she's discovered. You become a bit of [...]

Are you talking to me?2017-11-14T17:33:46+00:00
14 06, 2016

Remember learning to drive a car?

2017-11-14T17:31:12+00:00

Lately I've been teaching my stepson's girlfriend Jade and my daughter Talia to drive. Its brought to mind the early days of my own learning—albeit over 30 years ago! As an RCMP officer, my dad was a difficult person to learn from. He’d taken all sorts of defensive driving courses [...]

Remember learning to drive a car?2017-11-14T17:31:12+00:00
10 06, 2016

It’s not too late. Realize your dream now!

2017-11-14T17:30:48+00:00

We live in a youth-oriented culture. Everywhere young achievers are celebrated while the more mature amongst us are largely out of the spotlight. It’s easy to assume that unless we’ve hit our stride by age 35, we may well stay in our career ruts and ride it out till retirement. But [...]

It’s not too late. Realize your dream now!2017-11-14T17:30:48+00:00
21 03, 2016

What makes you think you’re so special?

2017-11-14T17:30:21+00:00

You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of [...]

What makes you think you’re so special?2017-11-14T17:30:21+00:00