People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)

I've long held the belief that people "wrap themselves" in brands as a shortcut to showing the world who they believe themselves to be.This article by Zander Nethercutt on Medium seems to corroborate that idea. Enjoy.People Don’t Buy Products, They Buy Better Versions of Themselves.What Apple, Samsung, and Starbucks [...]

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)2018-07-18T10:40:24+00:00

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)

An article on Branding from Inc. Magazine I thought you may find helpful. Though I'm sure there are more than just 3 rules. :) If you're going to create a brand that draws people in, you have to focus on three things. You probably have go-to brands for every [...]

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)2018-07-16T09:12:46+00:00

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)

I came across this great article from Entrepreneur Magazine and thought it worthy of sharing. (especially as I've been prattling on about language recently). Enjoy. Let's all not talk about 'data dumps' anymore, okay? Angel funding, crowdsourcing, early adopters, freemium, influencers, thought leadership, going viral: Not that long ago, most [...]

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)2018-06-28T09:30:49+00:00

A “Beer for Girls” Fizzles Out

Interesting story for International #WomensDay. They may have meant well but really failed in the execution. What do YOU think? Valiant effort or EPIC FAIL? [From DesignTaxi.com] Tongue-In-Cheek ‘Beer For Girls’ Campaign For Gender Inequality Backfires as BrewDog, a craft brew company, has come under fire for its latest marketing stunt. The company launched ‘Beer [...]

A “Beer for Girls” Fizzles Out2018-03-08T16:28:30+00:00

My summer project with Nickelodeon!

It was the summer of 2016. Things were slow. Like really slow. Whistling-cowboys-and-rolling-tumbleweeds-kind-of-slow. I made client calls and everything was stalled. I did prospecting calls and nobody was ready to proceed with design work. Then I popped over to Craigslist and started to answer ads for freelance design help. Next [...]

My summer project with Nickelodeon!2017-11-14T17:19:08+00:00

An Exciting New Snack Brand and a Great New Client!

Inno Specialty Foods was started by a local family bakery in Coquitlam just a few years back. Recently, Costco agreed to give their "Coconut Love", coconut snack some shelf space and sales were impressive! Coconut Love was outselling a number of more familiar snacks —including some decadent chocolate treats. Excited, [...]

An Exciting New Snack Brand and a Great New Client!2017-08-31T19:16:45+00:00

Conversations build relationships.
Monologs? Not so much.

My brother and I were having a conversation the other day about parenting. We talked about our kids and how we valued their trust and openness. It’s a new generation. Our kids think differently, and make their own choices. It’s hard at times, but we are closer because we have conversations that mutual [...]

Conversations build relationships.
Monologs? Not so much.
2017-11-14T17:34:59+00:00

5 Ways to Better Understand Your Customers

How well do you know the people you’re trying to reach? When you engage the services of a designer or marketing firm, it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not relevant to the [...]

5 Ways to Better Understand Your Customers2017-11-14T17:27:06+00:00

Free money!

Did you know that your BC Government wants you to succeed? Helping business helps people get jobs. (and I’m sure they appreciate the extra tax revenue successful businesses provide) The IAFBC (Investment Agriculture Foundation of British Columbia) has funds available to help your small food business grow through a variety of programs [...]

Free money!2017-11-14T17:27:42+00:00

How do you draw a bike?

We think we know what a bike looks like but surprisingly few people could actually draw one from memory. This is harder than you may think. Gianluca Gimini’s “Velocipedi” Project illustrates this in a fun and artful way with bizarre computer generated, photo-realistic images he created from the sketches of [...]

How do you draw a bike?2017-11-14T17:28:58+00:00

Colour me confused

Ever notice how the corporate colour on your vehicles looks all wrong online? Or how the PowerPoint presentation you loved onscreen looked terrible printed out? You’re not going crazy and your office equipment is likely ok. It’s due to the different ways we see colour and represent colour. It’s a [...]

Colour me confused2017-11-14T17:32:49+00:00

Learning the ropes

It was hard for me to break into adverting back in the '80’s. I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one—not for a job—but a “portfolio review”. I didn’t want to put [...]

Learning the ropes2017-11-14T17:34:33+00:00

It’s not too late. Realize your dream now!

We live in a youth-oriented culture. Everywhere young achievers are celebrated while the more mature amongst us are largely out of the spotlight. It’s easy to assume that unless we’ve hit our stride by age 35, we may well stay in our career ruts and ride it out till retirement. But [...]

It’s not too late. Realize your dream now!2017-11-14T17:30:48+00:00

What makes you think you’re so special?

You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of [...]

What makes you think you’re so special?2017-11-14T17:30:21+00:00