Attract Buyers

Packaging that helps your product be seen and supports premium pricing.

Tell Your Story

Advertising that tells your brand’s story and differentiates your product.

Hi. I’m Brent Flink.

Graphic Designer, Copywriter + Marketer

I’m an experienced marketer and graphic designer specializing in helping small businesses compete with bigger ones.

I help companies focus their messages on the right things, and speak to to the right people in the right places. Whether that takes the form of print pieces, packaging, websites, social media or traditional advertising.

I apply my skills in graphic design, copywriting and marketing to create strategic approaches that deliver awareness, differentiate your product and ultimately, help customers choose you over your competitors.

I can help you achieve your marketing goals.

 

DIFFERENTIATE

I create marketing materialsthat help customers understand why you’re better.
You are better right?

CREATE IMPACT

My packaging designs have won awardsand helped smallcompanies land shelf space in major retail stores.

BUILD VALUE

I can help you change the conversation from
“that’s too expensive” to
“that’s the only brand I’ll buy”.

It may seem like common sense but often advertisers lose sight of the very thing that made them get into business in the first place. 

Their point of difference gets lost in a confusing array of claims and features that often end up promoting their entire category rather than their specific product. Worse yet, customers can actually end up confusing them with their competitors.

I work with clients to uncover the key ideas that set them apart. Then create concepts that extend over time to clearly position them as different and better in the minds of their customers. It’s like the difference between Starbucks and “coffee” or Coke and a “cola”.

I call it…

Experience yields better results — faster.

I’ve worked in advertising and design for over three decades and while I don’t have all the answers, I’ve learned that asking the right questions often reveals some pretty great possibilities.

If you’re open to challenging ideas and creative approaches to marketing your business, please get in touch. I’d love to work with you. Let’s chat on the phone, have a Skype call or (if you’re in the Langley area) go for coffee.

We can discuss what issues you’re dealing with, your goals, your budget, and I’ll let you know if I can help.

Experience yields better results — faster.

I’ve worked in advertising and design for over three decades and while I don’t have all the answers, I’ve learned that asking the right questions often reveals some pretty great possibilities.

If you’re open to challenging ideas and creative approaches to marketing your business, please get in touch. I’d love to work with you. Let’s chat on the phone, have a Skype call or (if you’re in the Langley area) go for coffee.

We can discuss what issues you’re dealing with, your goals, your budget, and I’ll let you know if I can help.

PAST CLIENTS HAVE INCLUDED*

* some projects were done while employed or contracted by other design firms and advertising agencies

We were struggling with some very complex branding issues and Brent delivered for us big time. He took the time, asked the right questions and developed a campaign that is us.

Arden Henley

Vice-President, City University of Canada

..he touched on nearly every graphics project here, including packaging, sales collateral, trade shows, print ads, social media and corporate video. Brent brings a wealth of expertise

Arran Stephens

CEO, Nature’s Path Foods

Brent was able to quickly develop a first class identity for our company… thus, we have received many, many compliments about our catalogue from all over the world.

Aaron Fader

President, Carica Tool Company

Brent did a brilliant job of helping us develop a brand identity that would helps us position ourselves in the organization as a leading edge, creative and professional department. Highly recommended!

Janet Amos

Human Resources Manager, Pacific Blue Cross

…a prolific idea generator and fun to work with. Brent quickly understood what we needed and generated an variety of excellent concepts. We had a hard time choosing just one…

Scott Webb

External Communications, Fortis BC

Brent is always pushing both creative and strategy to make the idea better. He writes headlines, makes great advertising and is a fine designer too!

Ron Blouin

Creative Director, Hot Shop Communications

Frequently Asked Questions

We “designer-marketer-types” sometimes assume people understand our world more than they actually do. But why would you need to know about kerning, leading, web-hosting and graphic design?

You wouldn’t. Until you need it.

Please ask questions. The only “dumb question” as they say, is the one you didn’t ask. Assumptions and misunderstandings can create disappointment. Who needs that? My aim is to have you fully engaged in the process and not only understand what I’m doing but why. Got a question that’s not here? Please ask.

What’s your hourly rate?

Usually I quote a project price based on my understanding of your needs and the value of the project. Hourly rates don’t really tell the whole story as designers vary widely in their experience and speed. My process and years of experience usually lead me to better solutions, faster.

Why don’t you post prices?

Each client and project are different. I provide solutions tailored to your specific business problems, parameters, budget and timeline. The “cookie-cutter approach” of some firms, is seldom a perfect fit.

How long will my project take?

It varies depending on your availability, my current workload and the details of your project. I usually prepare a work back schedule and milestones with your desired delivery date in mind. If we hit our milestones along the way, we’ll hit our delivery date. Your efforts in ensuring timely feedback go a long way to making that happen.

I was hoping for someone local

For years I’ve worked with internal clients just steps away, yet most of the time, we communicated via email and a project management system. And while we had meetings, many of those could have easily have been handled  better by phone or email. With apps like Skype and Zoom, we can video conference whenever and wherever. I assure you, I’ll never feel far away.

What are your payment terms?

I require a 50% deposit on projects for new clients with net payable on completion. I accept payment by e-transfer or cheque. Credit card payments are subject to a 3% surcharge. Longer projects may be subject to intermediary payments at 30 day intervals or milestones. Clients on retainer pay their monthly fees in advance to be guaranteed a fixed number of hours per month.

Are the files mine when we’re done?

Yes and no.

Once I’ve been paid in full, you’ll have rights to the files I’ve been contracted to produce for you (logos, jpgs, PDFs etc.) but not the source files from which they’re made. That means for example, that you’ll get press-ready PDF files for your print projects, but not the Illustrator, InDesign, Photoshop files and fonts used.

It’s much like going to a restaurant for a meal. You’ve bought a delicious meal —not the recipes and cooking lessons.

Do you provide website hosting?

No. I help clients set up their own hosting. I’ll work with you every step of the way to ensure you understand how to make changes, add content and manage your site. For those who never want to venture into their website’s back-end workings, I offer monthly maintenance options.

Do you do e-commerce and video feeds?

Nope. I do a lot of things. But not everything. Usually, I can help you find the right supplier at the right price and ensure the project stays on track and on brand.

Do you have MORE samples I can look at?

No problem. I have a Portfolio on Issuu you can view or download from Dropbox

LET’S GET GOING!

Ready for the next step? Let’s start with a chat to see if we’re a good fit. Please provide contact details and a time that’s best to reach you and I’ll get in touch. Or call me directly at 604.720.1778.

Got questions? Review the FAQs above and if your question isn’t there, please ask.

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