Inno Specialty Foods was started by a local family bakery in Coquitlam just a few years back. Recently, Costco agreed to give their “Coconut Love”, coconut snack some shelf space and sales were impressive! Coconut Love was outselling a number of more familiar snacks —including some decadent chocolate treats. Excited, our new clients wanted to leverage this success and begin approaching other retail chains.
But first, their Head of Sales advised a Brand Makeover.
Their previous package designs lacked impact. Their colours were muted and muddy, design was poor and the product photography made for a weak shelf presence.
We began by doing store visits to review the organic and natural snack food options then, we did some exploration online. We learned quite a lot and began applying those lessons to the new InnoFoods look.
Nobody needs snacks.
Snacks are a “nice-to-have” and never a “must”. Even more so with an organic, premium-priced snack — that product has to command your attention and imagination. We felt their brand should be fun as they were focused on snacks. And it should be playful since we wanted to communicate that organic snacks can be even tastier than conventional ones.
We convinced “Inno Specialty Foods” to shorten their name and designed a cleaner, simpler logo. Next, we used torn edges, “hand-made” font styles and big bold product images to dial up the fun. As before, we called out the flavours with insets of the organic ingredients but added an intensified colour treatment to make the varieties easier to differentiate.
We also developed some fun graphic snipes for use as tone-on-tone patterns on shipping boxes, point-of-sale and the bottom gusset of the bags.
So far, the response has been fantastic and a number of major retailers across Canada have expressed interest in carrying the line as have Costco’s international affiliates in USA, Australia and Asia. People, it seems, are nuts for their coconuts.
InnoFoods have a lot of other innovative ideas in the works as well, moving way beyond typical snacks! Watch for them in your local supermarket. From what the sales team tell me, you’ll soon be seeing them everywhere!
If you’ve been struggling to build a successful brand, please get in touch.
We’d love to help you get noticed and build your food business! We’re here for you!