18 07, 2018

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)

2018-10-03T14:41:05+00:00

I've long held the belief that people "wrap themselves" in brands as a shortcut to showing the world who they believe themselves to be. This article by Zander Nethercutt on Medium seems to corroborate that idea. Enjoy. What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and [...]

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)2018-10-03T14:41:05+00:00
16 07, 2018

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)

2018-10-03T14:38:49+00:00

An article on Branding from Inc. Magazine I thought you may find helpful. Though I'm sure there are more than just 3 rules. :) If you're going to create a brand that draws people in, you have to focus on three things. You probably have go-to brands for every [...]

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)2018-10-03T14:38:49+00:00