About brent@flink.ca

This author has not yet filled in any details.
So far brent@flink.ca has created 23 blog entries.
2 11, 2018

How to Be More Creative: 5 Simple Ways (How Magazine)

2018-11-02T12:05:32+00:00

I came across this article from How Design this morning and thought it worth sharing. I hope you agree. In my experience, creativity is an elusive mix of problem solving and playfulness and a willingness to experiment. 1. Don’t Believe Everything You Think We’ve all heard them: those voices [...]

How to Be More Creative: 5 Simple Ways (How Magazine)2018-11-02T12:05:32+00:00
11 10, 2018

Flink Creative named a 2018 “WISE 50 Over 50 Award Winner”.

2018-10-11T12:31:59+00:00

"Seniorpreneurs". We're turning experience into business!Entrepreneurs create jobs and power the Canadian economy. And many older Canadians are doing their part by turning their experience into a businesses.The “WISE 50 Over 50 Awards” recognize the success of entrepreneurs across Canada who started their businesses after age 50.www.50over50awards.ca/2018-winners [...]

Flink Creative named a 2018 “WISE 50 Over 50 Award Winner”.2018-10-11T12:31:59+00:00
4 10, 2018

Snipes, Snipes & More Damn Snipes!

2018-10-11T12:31:20+00:00

Messaging Hierarchy or "Why Drawing Attention to Everything Equals Drawing Attention to Nothing". For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand. Packaging has to do a lot of “heavy lifting” when it comes to selling a product. [...]

Snipes, Snipes & More Damn Snipes!2018-10-11T12:31:20+00:00
1 10, 2018

Better, faster (and usually cheaper) graphic design.

2018-10-04T10:41:26+00:00

... or, "The Importance of Creative Briefs". Graphic designers should solve business problems. If you’re used to telling your designer what to do, you’re… Doing yourself a disservice Wasting time and money Working with the wrong designer Treating them like a vendor instead of a trusted partner All [...]

Better, faster (and usually cheaper) graphic design.2018-10-04T10:41:26+00:00
18 07, 2018

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)

2018-10-03T14:41:05+00:00

I've long held the belief that people "wrap themselves" in brands as a shortcut to showing the world who they believe themselves to be. This article by Zander Nethercutt on Medium seems to corroborate that idea. Enjoy. What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and [...]

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)2018-10-03T14:41:05+00:00
16 07, 2018

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)

2018-10-03T14:38:49+00:00

An article on Branding from Inc. Magazine I thought you may find helpful. Though I'm sure there are more than just 3 rules. :) If you're going to create a brand that draws people in, you have to focus on three things. You probably have go-to brands for every [...]

3 Rules for Building a Brand Your Customers Will Love. (Inc. Magazine)2018-10-03T14:38:49+00:00
28 06, 2018

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)

2018-10-03T14:37:08+00:00

I came across this great article from Entrepreneur Magazine and thought it worthy of sharing. (especially as I've been prattling on about language recently). Enjoy. Let's all not talk about 'data dumps' anymore, okay? Angel funding, crowdsourcing, early adopters, freemium, influencers, thought leadership, going viral: Not that long ago, most [...]

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)2018-10-03T14:37:08+00:00
24 06, 2018

In praise of colourful language.

2018-10-03T14:35:00+00:00

Descriptive words build value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written description costs no more than a badly done one and can [...]

In praise of colourful language.2018-10-03T14:35:00+00:00
8 03, 2018

A “Beer for Girls” Fizzles Out (from DesignTaxi.com)

2018-10-03T14:33:23+00:00

Interesting story for International #WomensDay.They may have meant well but really failed in the execution.What do YOU think? Valiant effort or EPIC FAIL?Tongue-In-Cheek ‘Beer For Girls’ Campaign For Gender Inequality Backfires as BrewDog, a craft brew company, has come under fire for its latest marketing stunt.The company launched ‘Beer For Girls’ as part of a tongue-in-cheek [...]

A “Beer for Girls” Fizzles Out (from DesignTaxi.com)2018-10-03T14:33:23+00:00
3 11, 2017

My summer project with Nickelodeon!

2018-10-03T14:07:26+00:00

It was the summer of 2016. Things were slow. Like really slow. Whistling-cowboys-and-rolling-tumbleweeds-kind-of-slow. I made client calls and everything was stalled. I did prospecting calls and nobody was ready to proceed with design work. Then I popped over to Craigslist and started to answer ads for freelance design help. [...]

My summer project with Nickelodeon!2018-10-03T14:07:26+00:00
17 06, 2017

An Exciting New Snack Brand and a Great New Client!

2018-10-03T13:47:56+00:00

Inno Specialty Foods was started by a local family bakery in Coquitlam just a few years back. Recently, Costco agreed to give their "Coconut Love", coconut snack some shelf space and sales were impressive! Coconut Love was outselling a number of more familiar snacks —including some decadent chocolate treats. [...]

An Exciting New Snack Brand and a Great New Client!2018-10-03T13:47:56+00:00
24 07, 2016

Conversations build relationships.
Monologs? Not so much.

2018-10-03T13:44:56+00:00

My brother and I were having a conversation the other day about parenting. We talked about our kids and how we valued their trust and openness. It’s a new generation. Our kids think differently, and make their own choices. It’s hard at times, but we are closer because we have conversations that [...]

Conversations build relationships.
Monologs? Not so much.
2018-10-03T13:44:56+00:00
15 07, 2016

5 Ways to Better Understand Your Customers

2018-10-03T13:43:35+00:00

How well do you know the people you’re trying to reach? When you engage the services of a designer or marketing firm, it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not relevant to [...]

5 Ways to Better Understand Your Customers2018-10-03T13:43:35+00:00
30 06, 2016

Free money!

2018-10-03T13:42:24+00:00

Did you know that your BC Government wants you to succeed? Helping business helps people get jobs. (and I’m sure they appreciate the extra tax revenue successful businesses provide) The IAFBC (Investment Agriculture Foundation of British Columbia) has funds available to help your small food business grow through a variety of [...]

Free money!2018-10-03T13:42:24+00:00
29 06, 2016

How do you draw a bike?

2018-10-03T13:24:28+00:00

We think we know what a bike looks like but surprisingly few people could actually draw one from memory. This is harder than you may think. Gianluca Gimini’s “Velocipedi” Project illustrates this in a fun and artful way with bizarre computer generated, photo-realistic images he created from the sketches [...]

How do you draw a bike?2018-10-03T13:24:28+00:00
24 06, 2016

The case for rebranding

2018-10-03T13:41:10+00:00

I was at a discussion panel on Branding last night (yeah. I have an exciting social life). Four seasoned experts were in attendance, sharing their views on branding, process and messaging. — the Creative Director from a well-respected packaging firm, the Creative Director of a web marketing company, the [...]

The case for rebranding2018-10-03T13:41:10+00:00
17 06, 2016

Colour me confused

2018-10-03T13:39:37+00:00

Ever notice how the corporate colour on your vehicles looks all wrong online? Or how the PowerPoint presentation you loved onscreen looked terrible printed out? You’re not going crazy and your office equipment is likely ok. It’s due to the different ways we see colour and represent colour. It’s [...]

Colour me confused2018-10-03T13:39:37+00:00
15 06, 2016

Learning the ropes

2018-10-03T13:28:17+00:00

It was hard for me to break into adverting back in the '80’s. I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one—not for a job—but a “portfolio review”. I didn’t want to [...]

Learning the ropes2018-10-03T13:28:17+00:00