The Flink Branding Blog

I Call It “Ideas Amplified”.
You’ll Just Call It Helpful.

“Inspired” and “Life-Changing” are good too. — But whatever works…

FEATURED ARTICLE:

“Snipes And Your Messaging”

“Snipes And Your Messaging”

“Why Drawing Attention to Everything = Drawing Attention to Nothing”. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand.Packaging has to do a lot of “heavy lifting” when it comes to selling a product.According to AC Nielsen, nearly two-thirds of consumers put new products in their cart because the packaging caught...

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5 Ways To Better Understand Your Customers.

How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your...

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What Makes You Think You’re So Special?

You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is...

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Know Your Audience

Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re...

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Packaging In The Wild

A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work....

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Dads And Mentors

It was really tough for me to break into advertising back in the 1980s.  I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I...

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Remember Learning To Drive?

Lately, I've been teaching my son's girlfriend and my daughter both. It brought to mind the early days of me learning to drive a car over 30 years ago. I was late learning to drive as my dad was a...

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How Do You Draw a Bike?

We think we know what a bike looks like but surprisingly few people could actually draw one from memory. This is harder than you may think. Gianluca Gimini’s “Velocipedi” Project illustrates...

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