Storia.ai. AI-Powered Storyboarding for Film & TV: Leap Forward or Letdown?
AI-Powered Storyboarding. It’s here. But how much does it actually improve the development process in its current state?
Learning to Speak AI: A Practical Prompts Primer for AI Productivity
Despite what you may think, AI is not strictly the domain of millennial coders and tech-heads, but rather a community of curious people playing creatively at the leading edge of technology.
“AI Writing” Is Writing-Like. But Don’t Call It Creative.
It would be fair to say that AI writing is “aping” actual human writing — albeit with a greater vocabulary than can be attributed to apes
Need a funnel?
Want a website that helps drive sales and automates your marketing? A funnel-style site may be what you’ve always dreamed of.
Reinventing Your Brand.
Reinventing your brand can be an intimidating challenge. But if you’re up to it, there are opportunities to connect with and create fans — instead of simply speaking at people.
Zero Packaging Waste.
Packaging stores, displays and protects our products. It extends shelf life and makes products portable. What we don’t need? Oceans of Trash.
Can You Describe Your Brand In Only 5 Words?
Do your brand perceptions line up with what the public thinks? Do they line up with what you say online? In print? And everywhere else?
You’ve Got Branding Wrong.
Branding is about establishing and managing consumer perceptions — not merely a guide for the consistent application of visuals.
Targeting Your Ideal Audience.
The right people get it. And they’re into buying from you. But who are they, and where are they hiding?
Make It Pop!
How to improve your client-designer communications for better results.
Better, Faster & Cheaper Design.
Good briefs equip designers to do better jobs. Faster. Find out what that looks like.
Advertising Is Now “Conversation”. Hold The Monologues. Thanks.
Today’s customers embrace content-driven, value-rich relationships with the brands they follow. Hold the ads, thanks.
In Praise Of Colourful Language.
Well-written product descriptions support your price and differentiate your product.
“Colour Me Confused,” My Client Said…
Colour looks different on print ads and brochures than on screens. Improve colour & brand consistency by learning what’s possible & what’s not.
5 Ways To Better Understand Your Customers.
Your customers may be very different than either you or your designer. Learn who they are and how they think before you spend money trying to reach them.
Snipes And Your Messaging.
What’s the correct way to use snipes, violators and callouts? And how much is too much?
You Talkin’ To Me?
The audience for your brand is usually very specific. How well do you know yours?
Design In The Wild
There’s nothing like store visits to validate your packaging designs.