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Reinventing Your Brand.
What does your brand say about you? Are you connecting with your audience or just speaking at them? Connecting with your customers and attracting their attention is vital. But reinventing your brand to get that attention can be an intimidating and challenging process....
Can You Describe Your Brand In Only 5 Words?
Brands are built on perceptions. They’re an accumulation of everything your company does and says as well as people’s perceptions of those experiences. Brands and brand perceptions can be changed (thank goodness) but before you try to change them,...
You’ve Got Branding Wrong.
Even Established Marketers Have A Too-Narrow Definition Of “Branding”. Everywhere you look online, “Branding” tends to be defined as the application of designs to products. Yes. It’s that, but it’s more than that. But by focusing purely on the...
Targeting Your Ideal Audience.
Attracting the right people to your brand is key to your success. In fact you could say its the whole point. The right people get it. And they’re into buying from you. But who are they you wonder, and where are they hiding? They’re your “target audience” and a subset...
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