By downloading you understand that you are also opting in to my weekly emails. It's full of brand building goodness (of course) and you can unsubscribe at any time.
“AI Writing” Is Writing-Like. But Don’t Call It Creative.
With over 100 million users in just the first few months, Chat GPT is the fastest growing consumer application in history. Its got a growth curve somewhere between a hockey stick and a vertical line and promises nearly effortless content creation with simple English...
Zero Packaging Waste.
A lofty goal, but is “Zero Waste Packaging” even possible? Yes. Sort of. We need packaging to store and display our products where people buy them. Packaging protects our products from sunlight, dust, dirt and contamination. It extends shelf life and makes...
You’ve Got Branding Wrong.
Even Established Marketers Have A Too-Narrow Definition Of “Branding”. Everywhere you look online, “Branding” tends to be defined as the application of designs to products. Yes. It’s that, but it’s more than that. But by focusing purely on the...
Make It Pop!
Or how to get way more value out of the designer you just hired. Talking about problems invites designers to bring solutions. You’ve just hired a graphic designer for the first time. It’s exciting. You’ve checked out their work and they’re awesome! Their logos are...
Recent Comments