4 10, 2018

Snipes, Snipes & More Damn Snipes!


Messaging Hierarchy or "Why Drawing Attention to Everything Equals Drawing Attention to Nothing". For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand. Packaging has to do a lot of “heavy lifting” when it comes to selling a product. [...]

Snipes, Snipes & More Damn Snipes!2019-02-19T07:22:02+00:00
28 06, 2018

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)


I came across this great article from Entrepreneur Magazine and thought it worthy of sharing. (especially as I've been prattling on about language recently). Enjoy. Let's all not talk about 'data dumps' anymore, okay? Angel funding, crowdsourcing, early adopters, freemium, influencers, thought leadership, going viral: Not that long ago, most [...]

Here’s Why You Absolutely Have to Stop Using Jargon at Work. (Entrepreneur Magazine)2019-02-19T07:19:03+00:00
24 06, 2018

In praise of colourful language.


Descriptive words build value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written description costs no more than a badly done one and can [...]

In praise of colourful language.2019-02-19T07:19:17+00:00
17 06, 2017

An Exciting New Snack Brand and a Great New Client!


Inno Specialty Foods was started by a local family bakery in Coquitlam just a few years back. Recently, Costco agreed to give their "Coconut Love", coconut snack some shelf space and sales were impressive! Coconut Love was outselling a number of more familiar snacks —including some decadent chocolate treats. [...]

An Exciting New Snack Brand and a Great New Client!2019-02-19T07:19:54+00:00
15 07, 2016

5 Ways to Better Understand Your Customers


How well do you know the people you’re trying to reach? When you engage the services of a designer or marketing firm, it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not relevant to [...]

5 Ways to Better Understand Your Customers2019-02-19T07:20:25+00:00
30 06, 2016

Free money!


Did you know that your BC Government wants you to succeed? Helping business helps people get jobs. (and I’m sure they appreciate the extra tax revenue successful businesses provide) The IAFBC (Investment Agriculture Foundation of British Columbia) has funds available to help your small food business grow through a variety of [...]

Free money!2019-02-19T07:20:36+00:00
10 06, 2016

It’s not too late. Realize your dream now!


We live in a youth-oriented culture. Everywhere young achievers are celebrated while the more mature amongst us are largely out of the spotlight. It’s easy to assume that unless we’ve hit our stride by age 35, we may well stay in our career ruts and ride it out till retirement. [...]

It’s not too late. Realize your dream now!2018-10-03T13:29:15+00:00