1 10, 2018

Better, faster (and usually cheaper) graphic design.


... or, "The Importance of Creative Briefs". Graphic designers should solve business problems. If you’re used to telling your designer what to do, you’re… Doing yourself a disservice Wasting time and money Working with the wrong designer Treating them like a vendor instead of a trusted partner All [...]

Better, faster (and usually cheaper) graphic design.2019-02-19T07:18:33+00:00
18 07, 2018

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)


I've long held the belief that people "wrap themselves" in brands as a shortcut to showing the world who they believe themselves to be. This article by Zander Nethercutt on Medium seems to corroborate that idea. Enjoy. What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and [...]

People Don’t Buy Products, They Buy Better Versions of Themselves (Medium)2019-02-19T07:18:43+00:00
8 03, 2018

A “Beer for Girls” Fizzles Out (from DesignTaxi.com)


Interesting story for International #WomensDay.They may have meant well but really failed in the execution.What do YOU think? Valiant effort or EPIC FAIL?Tongue-In-Cheek ‘Beer For Girls’ Campaign For Gender Inequality Backfires as BrewDog, a craft brew company, has come under fire for its latest marketing stunt.The company launched ‘Beer For Girls’ as part of a tongue-in-cheek [...]

A “Beer for Girls” Fizzles Out (from DesignTaxi.com)2019-02-19T07:19:31+00:00
29 06, 2016

How do you draw a bike?


We think we know what a bike looks like but surprisingly few people could actually draw one from memory. This is harder than you may think. Gianluca Gimini’s “Velocipedi” Project illustrates this in a fun and artful way with bizarre computer generated, photo-realistic images he created from the sketches [...]

How do you draw a bike?2019-02-19T07:20:49+00:00
15 06, 2016

Learning the ropes


It was hard for me to break into adverting back in the '80’s. I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one—not for a job—but a “portfolio review”. I didn’t want to [...]

Learning the ropes2018-10-03T13:28:17+00:00
14 06, 2016

Remember learning to drive a car?


Lately I've been teaching my stepson's girlfriend Jade and my daughter Talia to drive. Its brought to mind the early days of my own learning—albeit over 30 years ago! As an RCMP officer, my dad was a difficult person to learn from. He’d taken all sorts of defensive driving [...]

Remember learning to drive a car?2018-10-03T13:36:25+00:00
21 03, 2016

What makes you think you’re so special?


You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of [...]

What makes you think you’re so special?2017-11-14T17:30:21+00:00