Get in Touch:
Get in touch by filling out the form on my contact page. I’ll follow up by scheduling an introductory video chat where we’ll have a broad-strokes discussion about your packaging project.

Proposal & Contract:
After we’ve had a chance to talk, I’ll send you a proposal based on the needs we’ve discussed. To move forward you’ll need to approve the proposal by signing and returning it along with a 50% deposit. (remainder will be due when work is completed, net 30 days)

Internal Interviews:
Every project starts with an in-depth discussion with you, and project stakeholders, about your company, competitors, customers, marketplace and goals. We’ll talk about your customers needs and how you fill them with your unique product.

“Get-To-Know-You” Session:
We’ll follow that up with a series of worksheets and exercises to help identify the tangible and intangible things that make your brand special. Then we’ll clarify how internal staff perceive your brand now and how they’d like it to be perceived.

Written Brief:
I’ll then summarize the things we’ve discussed in a project brief that’ll guide your packaging project by identifying the goals for your packaging’s visuals and messaging.

Initial Concepts:
Armed with insights about your brand, your competitors and your customers, I’ll start designing initial packaging concepts. Typically, I present at least three different approaches; a conservative choice, a more edgy or experimental choice and an easier, middle-ground choice. I’ll share rationales (and potential issues) for each approach.

Design Refinements:
Once you and your team have weighed in with your thoughts, I’ll revise the chosen design and work on the remaining packaging panels. At this stage we should be working with a finalized dieline (supplied by the printer) and finalized ingredients, nutritional panels and other required text. I’ll work with you to write and/or edit the text for clarity, brevity, brand personality and sales appeal.

Iterations and Varieties:
Next, we’ll work together to create variety names and identifiers for your other flavours or varieties. These can be colours, font choices, imagery or a combination of all of these. The design iterations are based on the previously approved design approach and thus, packaging varietals take less time than the original package design does.

Printing your packaging can take a while depending on the package and printing method, so I provide 3D photo-realistic mockups for marketing purposes. Mockups look as good, or better, than real photos and can be used for websites, social media, print materials and more. They’re a high resolution short cut to excellent product imagery at a fraction of the cost of an actual photo shoot.

I’ll work with your choice of printer to ensure your packaging files are prepared to their exact standards.

For a modest additional fee, I will supervise your press check, to ensure your printer delivers the best possible results.