Branding Case Study:
Maddocks Systems Branding & Advertising
I was introduced to Maddocks software through a printer friend of mine who suggested they might need help with a new logo.
They needed that and a whole lot more.
The folks at Maddocks had quite a few logos, corporate colours and different fonts as well.
Like many companies they believed in calling a sign maker for a sign, a printer for printing and someone else for packaging. — The result was a hodgepodge of fonts, a number of different blues and a lack of cohesive messaging.
I worked with them to create standardized branding, a tagline “Technology That Moves You Forward”, and a kit of visual assets that drew all their materials together.
Over our years of working together, the company grew in size and stature, eventually leading to their purchase by a much larger technology firm, TMW.