Project Description

Branding Case Study:
Maddocks Systems Branding & Advertising

I was introduced to Maddocks software through a printer friend of mine who suggested they might need help with a new logo.

They needed that and a whole lot more.

The folks at Maddocks had quite a few logos, corporate colours and different fonts as well.

Like many companies they believed in calling a sign maker for a sign, a printer for printing and someone else for packaging. — The result was a hodgepodge of fonts, a number of different blues and a lack of cohesive messaging.

I worked with them to create standardized branding, a tagline “Technology That Moves You Forward”, and a kit of visual assets that drew all their materials together.

Over our years of working together, the company grew in size and stature, eventually leading to their purchase by a much larger technology firm, TMW.