Tower Power Group Corporate Playbook + Identity
Founded in New Zealand in 2011, the Tower Power Group specializes in the highly dangerous business of inspecting, repairing and painting live tower repair for the electrical transmission towers. Tower Power employees routinely scale hundreds of feet to hand apply paint to steel structures carrying 500,000 volts of electricity!
Needless to say, trust and relationships are key to their safety at work so Tower Power asked us to create a piece that communicated their 5 Core Truths effectively to employees and potential clients. The piece communicated the significance of their values and helped to capture their corporate culture.
In the interests of furthering that messaging, we proposed this brand overhaul to help reinforce their international status and professionalism.