Project Description

Advertising for PreventionCare™

The BC Ministry of Health and Now Communications hired me years ago to help create a series of TV spots for them. The PreventionCare™ campaign was intended to raise awareness around common health concerns and thus, prevent illness and accidents.

We created TV spots on low fat diets, sun protection, better eating habits, regular exercise, safe storage of chemicals, prescription drug interactions and more. The campaign did get people talking and saved a lot of unnecessary hospital visits.

Two of the commercials placed second in the Lotus Awards; one in the category of “Best Use of Animation” and the other for “Best TV Commercials in BC”.