/ THE SITUATION Most business owners underestimate the significance of brand-building. When my wife and I started our company in 2020, we decided to put brand building first. And with the Fawn & Moose Collar Co., we’ve done just that. My wife, Caroline and I are...
/ THE SITUATION What started in 1983 as an 8-foot table at Vancouver’s famed Granville Island Public Market has become a thriving chain of fruit and veggie stores with 23 locations across Greater Vancouver. Kin’s advertises online via Instagram and Facebook posts, but...
/ THE SITUATION My client had been running their baking business since 2000 when they bought a failing Bunsmaster franchise. They quickly realized flaws in the Bunsmaster business model and pivoted to become a B2B bakery instead. They still maintain a retail...
/ THE SITUATION SeaChange Seafoods is a brand of Walcan Seafoods. They’ve been selling its premium smoked salmon products to tourists in and around BC for years. The familiar cedar gift boxes with first nations artwork and heavy black wraps have long been a...
/ THE SITUATION Original Papa Murphy’s Website circa 2020 The Papa Murphy’s Take-N-Bake Pizza Franchise began in 1981 and has been in Canada since 2006. As an offshoot of the considerably larger US chain, they’d been allocated fewer marketing resources and their...
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