CEREAL BRAND HELPS GORILLAS

Connecting Kids To Causes They're Wild About.

/ THE SITUATION

EnviroKidz is the sweetened kids’ cereal product line from Nature’s Path Foods.

They’ve had animal advocacy baked into their brand from the start and donate a portion of sales to 1% for the Planet as well as animal causes around the world.

In 2013 I helped Envirokidz launch their “Adopt a Gorilla” campaign to help raise funds for The Diane Fossey Gorilla Fund International Program which helps protect endangered Gorillas and educate the public about conservation.

/ THE SOLUTION

Obviously, nobody’s going to have to outfit their spare bedroom for a gorilla. Nor would we be able to fly winners to Africa. (it’s just wayyyy too expensive and would blow through the funds earmarked for the animals).

The program featured on-pack promotional panels as well as an online Facebook ad campaign where entrants could win one of 50 “Gorilla Adoptions”. Lucky winners would receive a Gorilla Adoption Certificate with information about their adopted primate as well as ongoing photos and correspondence from their gorilla written by Dianne Fossey’s workers in Africa.

I created the contest identity, box backs, stickers, certificates as well as various Facebook ad components.

/ THE RESULT

The EnviroKidz Brand continues to grow and continues to help preserve wildlife habitats and conservation efforts around the globe.