Go Plants Online Launch

Go Plants Online Launch

/ THE SITUATION Basic Grains had hired another firm to design their new snack chip, GoPlants, in the fall of 2019. The client had some misgivings about the previous design firm and reached out to Flink Branding for help. They were eager to launch the brand before...
Nature’s Path Social Media

Nature’s Path Social Media

/ THE SITUATION Back in 2011 Nature’s Path made its first foray into Social Media. At that time, the Social Media team consisted of an Event Planner, a Webmaster and myself. I created hundreds of pieces of content for their social media accounts, including online...
GMOs Infographic

GMOs Infographic

/ THE SITUATION The folks at Nature’s Path, have long been proponents of organic farming and were some of the founding members of the Non-GMO Project Verified movement. Outside of the food industry, genetic modification of food was not widely understood or...
Selling Gorillas

Selling Gorillas

/ THE SITUATION EnviroKidz is the sweetened kids’ cereal product line from Nature’s Path Foods. They’ve had animal advocacy baked into their brand from the start and donate a portion of sales to 1% for the Planet as well as animal causes around the world. In...
In-Store Product Promotion

In-Store Product Promotion

/ THE SITUATION Nature’s Path had always made chewy granola bars. With the introduction of their new crunchy granola bars, they wanted to do some informal testing to see how many people preferred their crunchy and how many preferred their original chewy bars. Working...

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