/ THE SITUATION Most business owners underestimate the significance of brand-building. When my wife and I started our company in 2020, we decided to put brand building first. And with the Fawn & Moose Collar Co., we’ve done just that. My wife, Caroline and I are...
/ THE SITUATION What started in 1983 as an 8-foot table at Vancouver’s famed Granville Island Public Market has become a thriving chain of fruit and veggie stores with 23 locations across Greater Vancouver. Kin’s advertises online via Instagram and Facebook posts, but...
/ THE SITUATION Basic Grains had hired another firm to design their new snack chip, GoPlants, in the fall of 2019. The client had some misgivings about the previous design firm and reached out to Flink Branding for help. They were eager to launch the brand before...
/ THE SITUATION Back in 2011 Nature’s Path made its first foray into Social Media. At that time, the Social Media team consisted of an Event Planner, a Webmaster and myself. I created hundreds of pieces of content for their social media accounts, including online...
/ THE SITUATION The folks at Nature’s Path, have long been proponents of organic farming and were some of the founding members of the Non-GMO Project Verified movement. Outside of the food industry, genetic modification of food was not widely understood or...
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