When We Eat Brand Concept

When We Eat Brand Concept

/ THE SITUATION In the Fall of 2018, I was asked to help design a brand concept and packaging approach for a new curated gourmet dry-goods store called “When We Eat”. The client asked that the brand communicate warm, familiar, approachable, affordable and gourmet. My...
Que Pasa Packaging

Que Pasa Packaging

/ THE SITUATION In 2012 my employer, Nature’s Path bought Que Pasa Mexican Foods from its founders. The brand was a local favourite despite its terribly underwhelming packaging. After culling the product line, my employers decided to overhaul the brand in hopes of...
Optimum Cereal Repositioning

Optimum Cereal Repositioning

/ THE SITUATION Research told the management team at Nature’s Path that Optimum was selling based on its flavour, not nutritional profile despite the cereal’s athletic endorsements. My challenge as a new member of the Nature’s Path graphics team was to help reposition...
Go Plants Online Launch

Go Plants Online Launch

/ THE SITUATION Basic Grains had hired another firm to design their new snack chip, GoPlants, in the fall of 2019. The client had some misgivings about the previous design firm and reached out to Flink Branding for help. They were eager to launch the brand before...
Nature’s Path Social Media

Nature’s Path Social Media

/ THE SITUATION Back in 2011 Nature’s Path made its first foray into Social Media. At that time, the Social Media team consisted of an Event Planner, a Webmaster and myself. I created hundreds of pieces of content for their social media accounts, including online...

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