Innofoods Branding

Innofoods Branding

Brand Update Helps Snack Company Open New Doors. The Situation Inno Specialty Foods began life as a family-owned bakery and specialty foods store. They had 2 stores and had a small line of bulk items and packaged snack mixes in plain packaging. When their sales...
City University Canada

City University Canada

A Welcome Change for a Canadian University Brand. The Situation City University of Seattle has 6 American campuses and offers degree programs in China, The Czech Republic, Mexico, Slovakia, Switzerland, and Vietnam. My client, the Canadian arm of City U, was suffering...
When We Eat – Branding

When We Eat – Branding

Creating a Curated Gourmet Food Store Brand The Situation In the Fall of 2018 I was asked to help design a brand concept and packaging approach for a new curated gourmet dry-goods store called “When We Eat”. The client asked that the brand communicate warm, familiar,...