Reddymade Branding

Reddymade Branding

/ THE SITUATION My client had been running their baking business since 2000 when they bought a failing Bunsmaster franchise. They quickly realized flaws in the Bunsmaster business model and pivoted to become a B2B bakery instead. They still maintain a retail...
Seachange Packaging

Seachange Packaging

/ THE SITUATION SeaChange Seafoods is a brand of Walcan Seafoods. They’ve been selling its premium smoked salmon products to tourists in and around BC for years. The familiar cedar gift boxes with first nations artwork and heavy black wraps have long been a...
Impulses Brand Launch

Impulses Brand Launch

/ THE SITUATION In the fall of 2019, Basic Grains approached me to help launch their new protein-packed snack chip line, Impulses. For Basic Grains, the chip represented an opportunity to launch a brand of their own instead of only focussing on their private label...
Innofoods Branding

Innofoods Branding

/ THE SITUATION Inno Specialty Foods began life as a family-owned bakery and specialty foods store. They had two stores and had a small line of bulk items and packaged snack mixes in plain packaging. When their sales manager got some initial interest from Costco, they...
When We Eat Brand Concept

When We Eat Brand Concept

/ THE SITUATION In the Fall of 2018, I was asked to help design a brand concept and packaging approach for a new curated gourmet dry-goods store called “When We Eat”. The client asked that the brand communicate warm, familiar, approachable, affordable and gourmet. My...

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