/ THE SITUATION Most business owners underestimate the significance of brand-building. When my wife and I started our company in 2020, we decided to put brand building first. And with the Fawn & Moose Collar Co., we’ve done just that. My wife, Caroline and I are...
/ THE SITUATION My client had been running their baking business since 2000 when they bought a failing Bunsmaster franchise. They quickly realized flaws in the Bunsmaster business model and pivoted to become a B2B bakery instead. They still maintain a retail...
/ THE SITUATION SeaChange Seafoods is a brand of Walcan Seafoods. They’ve been selling its premium smoked salmon products to tourists in and around BC for years. The familiar cedar gift boxes with first nations artwork and heavy black wraps have long been a...
/ THE SITUATION In the fall of 2019, Basic Grains approached me to help launch their new protein-packed snack chip line, Impulses. For Basic Grains, the chip represented an opportunity to launch a brand of their own instead of only focussing on their private label...
/ THE SITUATION Inno Specialty Foods began life as a family-owned bakery and specialty foods store. They had two stores and had a small line of bulk items and packaged snack mixes in plain packaging. When their sales manager got some initial interest from Costco, they...
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