GMOs Infographic

GMOs Infographic

/ THE SITUATION The folks at Nature’s Path, have long been proponents of organic farming and were some of the founding members of the Non-GMO Project Verified movement. Outside of the food industry, genetic modification of food was not widely understood or...
Money-Look Coupons

Money-Look Coupons

/ THE SITUATION With a small in-house design team under pressure to turn projects around fast, seemingly insignificant things like coupons, forms and trade materials often have less attention paid to them than consumer ads and packaging. Previous Nature’s Path coupons...
Selling Gorillas

Selling Gorillas

/ THE SITUATION EnviroKidz is the sweetened kids’ cereal product line from Nature’s Path Foods. They’ve had animal advocacy baked into their brand from the start and donate a portion of sales to 1% for the Planet as well as animal causes around the world. In...
City University Canada

City University Canada

/ THE SITUATION City University of Seattle has 6 American campuses and offers degree programs in China, The Czech Republic, Mexico, Slovakia, Switzerland, and Vietnam. My client, the Canadian arm of City U, was suffering from a perception problem. Many believed it to...
Megapro Tools Branding

Megapro Tools Branding

/ THE SITUATION Megapro has been making their multi-bit screwdrivers since 1994. The family-owned tool company has been growing fairly consistently but until recently, their brand and messaging have been largely undefined. Those who know them, love them a lot but...