/ THE SITUATION Most business owners underestimate the significance of brand-building. When my wife and I started our company in 2020, we decided to put brand building first. And with the Fawn & Moose Collar Co., we’ve done just that. My wife, Caroline and I are...
/ THE SITUATION What started in 1983 as an 8-foot table at Vancouver’s famed Granville Island Public Market has become a thriving chain of fruit and veggie stores with 23 locations across Greater Vancouver. Kin’s advertises online via Instagram and Facebook posts, but...
/ THE SITUATION My client had been running their baking business since 2000 when they bought a failing Bunsmaster franchise. They quickly realized flaws in the Bunsmaster business model and pivoted to become a B2B bakery instead. They still maintain a retail...
/ THE SITUATION Original Papa Murphy’s Website circa 2020 The Papa Murphy’s Take-N-Bake Pizza Franchise began in 1981 and has been in Canada since 2006. As an offshoot of the considerably larger US chain, they’d been allocated fewer marketing resources and their...
/ THE SITUATION Kosa Foods is a small Asian foods importer with a wide array of imported Thai food products. The brand has little awareness and until working with Flink Branding, they could only claim an Instagram account as their home online. / THE SOLUTION The Kosa...
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