In Praise Of Colourful Language.

In Praise Of Colourful Language.

Descriptive words build real value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written...
5 Ways To Better Understand Your Customers.

5 Ways To Better Understand Your Customers.

How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
You Talkin’ To Me?

You Talkin’ To Me?

Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she’s...

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