In Praise Of Colourful Language.

In Praise Of Colourful Language.

Descriptive words build real value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written...
5 Ways To Better Understand Your Customers.

5 Ways To Better Understand Your Customers.

How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
Snipes And Your Messaging.

Snipes And Your Messaging.

Why Drawing Attention to Everything = Drawing Attention to Nothing. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand. Packaging has to do a lot of “heavy lifting” when it comes to...

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