Zero Packaging Waste.

Zero Packaging Waste.

by | Apr 11, 2023 | DESIGN, OPINION, PACKAGING

A lofty goal, but is “Zero Waste Packaging” even possible? Yes. Sort of. We need packaging to store and display our products where people buy them. Packaging protects our products from sunlight, dust, dirt and contamination. It extends shelf life and makes...
“Colour Me Confused,” My Client Said…

“Colour Me Confused,” My Client Said…

by | Aug 18, 2020 | BRANDING, DESIGN

Ever notice how the corporate colour on your vehicles looks all wrong online? Or how the PowerPoint presentation you loved onscreen looked terrible printed out? You’re not going crazy and your office equipment is likely ok. It’s due to the different ways we see colour...
Snipes And Your Messaging.

Snipes And Your Messaging.

by | Nov 1, 2019 | DESIGN, PACKAGING, WRITING

Why Drawing Attention to Everything = Drawing Attention to Nothing. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand. Packaging has to do a lot of “heavy lifting” when it comes to...
Design In The Wild

Design In The Wild

by | Oct 11, 2019 | BRANDING, DESIGN, PACKAGING, WRITING

A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work. We’d done competitive analysis by viewing other brands’ websites...

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